🎙️Episode 110: Transforming Hospitality with People and Technology: A Conversation with Sherif Mityas
How can the hospitality industry deliver true innovation—without losing its human touch?
This episode features Sherif Mityas, CEO of Brix Holdings and former Chief Experience Officer at TGI Fridays. Sherif’s career is a masterclass in leading brands through digital transformation while championing the power of people, culture, and adaptability. His story blends aerospace engineering roots with a passion for making restaurant and hospitality experiences unforgettable.
Meet Our Guest: Sherif Mityas
Sherif Mityas is CEO of Brix Holdings, the multi-brand group behind Friendly’s, Red Mango, Souper Salad, Pizza Jukebox, and more. Previously, he transformed customer engagement as Chief Experience Officer for TGI Fridays—pioneering the use of AI, automation, and personalization. With 25+ years in hospitality and retail, Sherif’s leadership has been defined by an ability to marry technology with a relentless focus on guest experience, creating cultures where teams thrive and innovation takes hold.
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Episode Highlights
The Journey
Sherif shares how a background in engineering led him to the hospitality industry and what inspired his move from operations to executive leadership. He unpacks pivotal moments at TGI Fridays, Brix Holdings, and beyond - exploring how his curiosity and willingness to embrace change fueled a career defined by breakthrough moments.
The Lessons
We dive deep into the balance of technology and humanity:
How AI and automation are revolutionizing guest service while freeing up teams for meaningful interactions.
Why authentic communication and adaptability are essential leadership traits in the modern hospitality landscape.
The business case for investing in both technology and people - ensuring transformation isn’t just digital, but deeply cultural.
How to turn “imposter syndrome” into a driver for growth and continuous learning.
Advice for Future Retail Leaders
Sherif offers practical, candid advice to students and emerging professionals on culture, risk, and opportunity:
Build cultures of open feedback, trust, and resilience - technology is only as powerful as the team behind it.
Don’t be afraid to take risks, make mistakes, and ask for help—leadership is a journey, not a destination.
Embrace every role and opportunity; the best innovation often comes from those closest to the guest.
The “Relatable” Rapid Fire Round
Sherif opens up about his favorite comfort meal, a tech tool he can’t live without, and the hospitality trend he’s most excited about. His rapid-fire answers are as approachable as they are insightful - reminding us that even the most accomplished leaders are driven by simple joys and genuine curiosity.
Host Takeaways
Sherif Mityas reminds us that technology should empower - not replace - the people at the heart of hospitality. His blend of vision, humility, and operational excellence offers a roadmap for leaders ready to transform their organizations without sacrificing culture or connection.
Follow Sherif:
Sherif Mityas | LinkedIn Profile
Continue the Conversation:
What resonated the most with you? Share your insights or questions below - we’d love to hear your thoughts.