🎙️Episode 112: Empowering Change Through Reimagining Food Culture: A Conversation with Jamie Crummie
Can one idea transform the way we eat and help save the planet in the process?
This episode features Jamie Crummie, co-founder of Too Good To Go, the world’s largest marketplace for surplus food. Jamie’s story is one of impact and innovation, transforming the fight against food waste into a global movement that empowers both businesses and consumers to rethink food culture for the better.
Meet Our Guest: Jamie Crummie
Jamie Crummie is the co-founder of Too Good To Go, a revolutionary platform connecting millions of users to surplus food from restaurants and retailers. With a background in law and a deep commitment to social impact, Jamie’s vision has rescued hundreds of millions of meals from going to waste, earning him recognition as a Forbes 30 Under 30 leader and an Obama Foundation Leader. His mission? To build a more sustainable - and delicious - future, one meal at a time.
Listen Now On:
Episode Highlights
The Journey
Jamie shares his transition from studying law to launching a global food-tech startup. He reveals what inspired him to take action on food waste, the early challenges of building a movement, and the key mentors and moments that shaped his journey as a social entrepreneur.
The Lessons
We dive into the mind of an entrepreneur with a passion for purpose:
How Too Good To Go’s model creates a “triple win” for consumers, businesses, and the environment.
The importance of education and technology in shifting cultural attitudes toward food waste and sustainability.
Why partnerships - with major retailers, local eateries, and policymakers—are essential for driving large-scale impact.
Practical insights on scaling a purpose-driven business while staying true to core values.
Advice for Future Retail Leaders
Jamie offers his real-life advice to students and emerging professionals on mission-driven businesses, embracing risk, and how to create change today:
Start small, but think big: Even the smallest actions can create ripples of change.
Embrace setbacks as learning opportunities - innovation rarely follows a straight line.
Build a mission-driven team, and don’t be afraid to challenge conventional thinking.
The “Relatable” Rapid Fire Round
Jamie opens up about his favorite rescued meal, the most surprising thing he’s learned about global food cultures, and his go-to strategy for staying optimistic in the face of big challenges. His energy and authenticity shine through in every answer.
Host Takeaways
Jamie Crummie’s story is a powerful reminder that today’s most pressing problems demand creative, collaborative solutions. His leadership shows that combining technology, empathy, and purpose can transform industries - and change lives for the better.
Follow Jamie:
Jamie Crummie | LinkedIn Profile
Continue the Conversation:
What resonated the most with you? Share your insights or questions below - we’d love to hear your thoughts.